Simon Wallin and Anders Berg, founders of Crux Comms – AI-supported PR and strategic communication for B2B tech
Crux Comms – PR agency for B2B tech

AI-enhanced PR
for B2B Tech

English
Simon Wallin and Anders Berg, founders of Crux Comms – AI-supported PR and strategic communication for B2B tech
Crux Comms – PR agency for B2B tech

AI-enhanced PR
for B2B Tech

English
Simon Wallin and Anders Berg, founders of Crux Comms – AI-supported PR and strategic communication for B2B tech
Crux Comms – PR agency for B2B tech

AI-enhanced PR
for B2B Tech

English

The Crux Means the Decisive – the Important Core Problem or Solution

The Crux Means the Decisive – the Important Core Problem or Solution

Crux Comms is a B2B Tech PR agency, enhanced by AI and strategic expertise. We help companies identify and solve their communication challenges to enhance their reputation, drive business, and gain the right attention.

We are a strategic communication agency specializing in PR solutions for fintech, SaaS, cybersecurity, and other B2B tech sectors. By combining experienced consulting with AI-supported processes, we create communication that makes an impact with high efficiency.

We offer support in everything from press releases, media relations, and spokesperson programs to assistance with social media and communication planning – and have well-established contacts across the Nordics. Crux Comms is also a partner agency in the global networks Hotwire and Convoy.

With us, you get PR and strategic B2B communication that focuses on the real issue; your challenge, plain and simple.

Read more about how we view B2B Tech PR here.

Crux Comms is a B2B Tech PR agency, enhanced by AI and strategic expertise. We help companies identify and solve their communication challenges to enhance their reputation, drive business, and gain the right attention.

We are a strategic communication agency specializing in PR solutions for fintech, SaaS, cybersecurity, and other B2B tech sectors. By combining experienced consulting with AI-supported processes, we create communication that makes an impact with high efficiency.

We offer support in everything from press releases, media relations, and spokesperson programs to assistance with social media and communication planning – and have well-established contacts throughout the Nordics. Crux Comms is also a partner agency in the global networks Hotwire and Convoy.

With us, you get PR and strategic B2B communication that focuses on the real issue; your challenge, quite simply.

Read more about how we view B2B Tech PR here.

Experienced Advice + AI = More Value

Experienced Advice + AI = More Value

With deep experience in public relations, communication, and brand building in the tech sector, Simon and Anders lead Crux Comms in their work to create value for their clients by combining experienced consulting and AI-supported processes. Here you will find some examples of cases.

With deep experience in public relations, communication, and brand building in the tech sector, Simon and Anders lead Crux Comms' work to create value for their clients by combining experienced advice and AI-supported processes. Here you can find some examples of case.

With deep experience in public relations, communication, and branding in the tech sector, Simon and Anders lead Crux Comms' work to create value for their clients by combining experienced consulting and AI-supported processes. Here you can find some examples of cases.

Expertise: Qualified communication consulting for B2B Tech with verticals such as Fintech, PropTech, Cybersecurity, SaaS, and so on

Efficiency: AI-supported processes and a transparent subscription model

Energy: Hands-on with a focus on results

Expertise: Qualified communication consulting for B2B Tech with verticals such as Fintech, PropTech, Cybersecurity, SaaS, and so on

Efficiency: AI-supported processes and a transparent subscription model

Energy: Hands-on with a focus on results

Simon Wallin, co-founder of Crux Comms and senior PR advisor with experience from tech brands such as Mastercard, Uber, and NordVPN.
Simon Wallin logo

Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.

Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.

Simon Wallin, co-founder of Crux Comms and senior PR advisor with experience from tech brands such as Mastercard, Uber, and NordVPN.
Simon Wallin logo

Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.

Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.

Simon Wallin, co-founder of Crux Comms and senior PR advisor with experience from tech brands such as Mastercard, Uber, and NordVPN.
Simon Wallin logo

Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.

Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.

Anders Berg, co-founder of Crux Comms and strategist with a background from Leo Burnett, Ogilvy, and McCann – expert in B2B communication within tech and finance.
Anders Berg logo

Anders Berg is an experienced communication consultant and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients focused on tech and finance. Anders has also worked at reputable agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.

Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.

Anders Berg, co-founder of Crux Comms and strategist with a background from Leo Burnett, Ogilvy, and McCann – expert in B2B communication within tech and finance.
Anders Berg logo

Anders Berg is an experienced communication consultant and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients focused on tech and finance. Anders has also worked at reputable agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.

Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.

Anders Anders Berg, co-founder of Crux Comms and strategist with a background from Leo Burnett, Ogilvy, and McCann – an expert in B2B communication in tech and finance.
Anders Berg logo

Anders Berg is an experienced communication consultant and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients focused on tech and finance. Anders has also worked at reputable agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.

Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.

AI Does Not Replace Our Expertise. It Enhances it.

AI Does Not Replace Our Expertise. It Enhances it.

AI is an obvious tool in our work – not as a replacement for expertise, but as an enhancement of it. For us, it’s about delivering higher value by automating and streamlining where possible, so that you as a customer get more time for qualified advice.

This does not mean that we compromise on quality in, for example, a press release. AI handles routine tasks and manual labor, while our experience and strategic expertise ensure sharpness and precision – in a fraction of the time. With AI, we can finally balance consulting time and production in a way that preserves specialized expertise while also creating a fairer pricing structure, which can otherwise be a challenge in the industry.

We primarily use OpenAI's models and tools, but also supplement with specialized services and leverage AI functionality in existing platforms.

Read more about how we handle secure data

AI is an obvious tool in our work – not as a replacement for expertise, but as an enhancement of it. For us, it’s about delivering higher value by automating and streamlining where possible, so that you as a client get more time with qualified advice.

This does not mean we compromise on quality in, for example, a press release. AI handles routine tasks and heavy lifting, while our experience and strategic expertise ensure sharpness and precision – in a fraction of the time. With AI, we can finally balance advisory time and production in a way that maintains top-tier competence while also creating a more fair pricing structure, which can otherwise be a challenge in the industry.

We primarily use OpenAI's models and tools, but also complement with specialized services and take advantage of AI functionality in existing platforms.

Read more about how we handle secure data

Advisory Subscription or Agent Setup.
How to work with Crux

Advisory Subscription or Agent Setup.
This is how you work with Crux

Advisory Subscription or Agent Setup.
This is how you work with Crux

We offer two ways to collaborate depending on whether you need ongoing strategic advice with production or a clear AI initiative.

  1. Advisory Subscription

    Ongoing PR advice with senior expertise, fixed monthly price, and flexible implementation capacity via credits.

  2. Agent Setup

    Project-based development of custom AI agents that enhance and streamline your communications team.

Read more here

We offer two ways to collaborate depending on whether you need ongoing strategic advice with production or a clear AI initiative.

  1. Advisory Subscription

    Ongoing PR advice with senior expertise, fixed monthly price, and flexible implementation capacity via credits.

  2. Agent Setup

    Project-based development of customized AI agents that enhance and streamline your communication team.

Read more here

We offer two ways to collaborate depending on whether you need ongoing strategic advice with production or a clear AI initiative.

  1. Advisory Subscription

    Ongoing PR advice with senior expertise, fixed monthly price, and flexible execution capacity via credits.

  2. Agent Setup

    Project-based development of custom AI agents that enhance and streamline your communications team.

Read more here