AI-enhanced PR
for B2B Tech
AI-enhanced PR
for B2B Tech
AI-enhanced PR
for B2B Tech
Understood by the market. Shortlisted by the buyer.
Understood by the market. Shortlisted by the buyer.
81 percent of B2B buyers already have a favourite by the time they make first contact, and that is the one they choose. Everything we do, from PR strategy to content, is about making sure that is you.
Crux Comms is a B2B Tech PR agency, amplified by AI and strategic expertise. We help companies identify and solve their communication crux to enhance their reputation, drive business, and gain the right attention.
We are a strategic communications agency specializing in PR solutions for fintech, SaaS, cybersecurity, and other B2B tech sectors. By combining experienced consulting with AI-driven processes, we create communications that achieve impact with high efficiency.
We offer support in everything from press releases, media relations, and spokesperson programs to social media assistance and communication planning – and we have well-established contacts throughout the Nordics. Crux Comms is also a partner agency in the global networks Hotwire and Convoy.
Read more about our approach to B2B Tech PR here.
81 percent of B2B buyers already have a favourite by the time they make first contact, and that is the one they choose. Everything we do, from PR strategy to content, is about making sure that is you.
Crux Comms is a B2B Tech PR agency, amplified by AI and strategic expertise. We help companies identify and solve their communication crux to enhance their reputation, drive business, and gain the right attention.
We are a strategic communications agency specializing in PR solutions for fintech, SaaS, cybersecurity, and other B2B tech sectors. By combining experienced consulting with AI-driven processes, we create communications that achieve impact with high efficiency.
We offer support in everything from press releases, media relations, and spokesperson programs to social media assistance and communication planning – and we have well-established contacts throughout the Nordics. Crux Comms is also a partner agency in the global networks Hotwire and Convoy.
Read more about our approach to B2B Tech PR here.
Experienced Advice + AI = More Value
Experienced Advice + AI = More Value
With deep experience in public relations, communication, and brand building within the tech sector, Simon and Anders lead Crux Comm's work to create value for their clients by combining experienced advisory services with AI-supported processes. Here you will find examples of cases and here are industries where we have extra experience: cybersecurity, IoT and Edge, FinTech, SaaS and software, and DeepTech.
Expertise: Qualified communication consulting for B2B Tech with verticals such as Fintech, PropTech, Cybersecurity, SaaS, and so on
Efficiency: AI-supported processes and a transparent subscription model
Energy: Hands-on with a focus on results
Expertise: Qualified communication consulting for B2B Tech with verticals such as Fintech, PropTech, Cybersecurity, SaaS, and so on
Efficiency: AI-supported processes and a transparent subscription model
Energy: Hands-on with a focus on results
Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Anders Berg is an experienced communication consultant and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients focused on tech and finance. Anders has also worked at reputable agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communication consultant and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients focused on tech and finance. Anders has also worked at reputable agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communication consultant and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients focused on tech and finance. Anders has also worked at reputable agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
AI Does Not Replace Our Expertise. It Enhances it.
AI Does Not Replace Our Expertise. It Enhances it.
AI is an obvious tool in our work – not as a replacement for expertise, but as an enhancement of it. For us, it is about delivering higher value by automating and streamlining where possible, so that you as a client get more time of qualified advice.
This does not mean we compromise on quality in, for example, a press release. AI handles routine tasks, while our experience and strategic expertise ensure sharpness and precision.
We primarily use OpenAI's models and tools, but we also complement these with specialized services and take advantage of AI functionality in existing platforms.
AI is an obvious tool in our work – not as a replacement for expertise, but as an enhancement of it. For us, it is about delivering higher value by automating and streamlining where possible, so that you as a client get more time of qualified advice.
This does not mean we compromise on quality in, for example, a press release. AI handles routine tasks, while our experience and strategic expertise ensure sharpness and precision.
We primarily use OpenAI's models and tools, but we also complement these with specialized services and take advantage of AI functionality in existing platforms.
Crux Advisory or Crux Flow.
How you work with us
Crux Advisory or Crux Flow.
How you work with us
We offer two ways of collaborating depending on whether you need ongoing strategic advice with production, or a clear AI initiative, or help implementing AI in your processes.
Crux Advisory
Ongoing PR advice with a subscription. You get senior competence, a fixed monthly price, and flexible implementation capacity.Crux Flow
We map your marketing and communication processes and implement AI solutions in the workflows where AI actually makes a difference.
We offer two ways of collaborating depending on whether you need ongoing strategic advice with production, or a clear AI initiative, or help implementing AI in your processes.
Crux Advisory
Ongoing PR advice with a subscription. You get senior competence, a fixed monthly price, and flexible implementation capacity.Crux Flow
We map your marketing and communication processes and implement AI solutions in the workflows where AI actually makes a difference.