English

DeepTech

PR agency for deep tech companies in the Nordics

PR agency for deep tech companies in the Nordics

Crux Comms is a Nordic PR agency for B2B tech. Deep tech is one of our areas, and we work with companies in semiconductors, materials technology, quantum, life science technology, and industrial research, often with roots in universities or research institutes. We can help with scientific credibility, media relations, communication toward capital and public programs, as well as recruitment support. The goal is simple: that you are known and trusted by the right people through earned media.

Crux Comms is a Nordic PR agency for B2B tech. Deep tech is one of our areas, and we work with companies in semiconductors, materials technology, quantum, life science technology, and industrial research, often with roots in universities or research institutes. We can help with scientific credibility, media relations, communication toward capital and public programs, as well as recruitment support. The goal is simple: that you are known and trusted by the right people through earned media.

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What is different about PR for deeptech?

What is different about PR for deeptech?

You need to build trust in something that does not yet exist. The path from lab to product is long, and for most of it, you have no customers and no news in the conventional sense. Yet, you must convince investors, research funders, and the researchers you want to recruit, and those three groups do not read the same things.

The tone can also be difficult. What you are doing may be a genuine breakthrough, but the word "breakthrough" has been overused, and Nordic readers no longer trust it.

And you cannot say everything. Patents, export controls, and agreements with research partners govern what can be published and when. This rarely aligns with your own planning.

You need to build trust in something that does not yet exist. The path from lab to product is long, and for most of it, you have no customers and no news in the conventional sense. Yet, you must convince investors, research funders, and the researchers you want to recruit, and those three groups do not read the same things.

The tone can also be difficult. What you are doing may be a genuine breakthrough, but the word "breakthrough" has been overused, and Nordic readers no longer trust it.

And you cannot say everything. Patents, export controls, and agreements with research partners govern what can be published and when. This rarely aligns with your own planning.

What we can help with

What we can help with

Scientific credibility as a basis for communication

Scientific credibility as a basis for communication

Without clients, it is the research that serves as the proof. Published articles, independent peer reviews, collaborations with institutes and universities, technical validations. We work to make that material understandable and useful outside of academia, so that it works for investors and press without sounding salesy.

Without clients, it is the research that serves as the proof. Published articles, independent peer reviews, collaborations with institutes and universities, technical validations. We work to make that material understandable and useful outside of academia, so that it works for investors and press without sounding salesy.

Media relations

Media relations

Deeptech is covered by the tech and business press, but just as much by the trade press in the industry you will eventually enter, and by research media. We map out who these are in your specific case and work to make you visible – even during periods when you have nothing new to show.

Communication towards capital and public programs

Communication towards capital and public programs

Investors, foundations, EU programs, and national initiatives are an audience of their own, and they read different things than your future customers. We work on how to tell the story to those who allocate funds. Part of that involves ensuring that visibility is in place well ahead of a funding round or an application, not during the week it is submitted.

Recruitment

Recruitment

A not insignificant matter for many deep tech companies is being visible in order to recruit the right people. And the ones you need are few and are usually already working somewhere else. We build visibility that ensures they discover you, understand the problem you are working on, and see why it would be worth making the switch.

At home in Sweden and the Nordic region

At home in Sweden and the Nordic region

Sweden is our home market and the one we know most deeply. Denmark, Norway, and Finland have their own media and their own relationships, so we work directly where possible and with local partners where required. Outside the Nordics, we operate through Convoy and Hotwire, two global networks specializing in B2B tech. You always have a single point of contact with us.

Sweden is our home market and the one we know most deeply. Denmark, Norway, and Finland have their own media and their own relationships, so we work directly where possible and with local partners where required. Outside the Nordics, we operate through Convoy and Hotwire, two global networks specializing in B2B tech. You always have a single point of contact with us.

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Cases within DeepTech

Cases within DeepTech

FAQ

FAQ

We don't have a product yet. Is it too early for PR?

How much can we say without compromising our idea, for example, a patent?

Aren't scientific publications enough?

Do you work in English?

Ready to get started?

Ready to get started?

Book a free meeting – and we will find the right setup for your communication needs.

Contact us