English

IoT and Edge

PR agency for IoT and
edge companies in the Nordics

PR agency for IoT and
edge companies in the Nordics

Crux Comms is a Nordic PR agency for B2B tech. IoT, edge, and industrial AI is one of our areas, and we work with companies in industrial connectivity, edge analytics, sensors, and data collection. We can help with media relations in your customers' trade press, spokesperson programs, customer stories, and communication around industry trade shows. The goal is simple: for you to be known and trusted by the right people through earned media.

Crux Comms is a Nordic PR agency for B2B tech. IoT, edge, and industrial AI is one of our areas, and we work with companies in industrial connectivity, edge analytics, sensors, and data collection. We can help with media relations in your customers' trade press, spokesperson programs, customer stories, and communication around industry trade shows. The goal is simple: for you to be known and trusted by the right people through earned media.

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What is different about PR for IoT and Edge?

What is different about PR for IoT and Edge?

Customers and stakeholders do not only read the tech press. Of course they follow the technology, but they are just as interested in the business press and the trade press for their own industry, where technology is described from the buyer's perspective instead of the supplier's. Tech media reaches investors, partners, and recruits, the business press reaches management and the board of directors, and the trade press reaches those who will actually use what you sell. You need to be present in all three. The presence must be everywhere, just like with IoT and Edge.

Customers and stakeholders do not only read the tech press. Of course they follow the technology, but they are just as interested in the business press and the trade press for their own industry, where technology is described from the buyer's perspective instead of the supplier's. Tech media reaches investors, partners, and recruits, the business press reaches management and the board of directors, and the trade press reaches those who will actually use what you sell. You need to be present in all three. The presence must be everywhere, just like with IoT and Edge.

What we can help with

What we can help with

Trade press in the customer's industry, not just your own

Trade press in the customer's industry, not just your own

We map the media by end-industry instead of by technology and work towards them. Editorial offices are small and relationship-driven, and they receive significantly fewer relevant pitches than the tech press. It is the fastest way to reach actual buyers.

We map the media by end-industry instead of by technology and work towards them. Editorial offices are small and relationship-driven, and they receive significantly fewer relevant pitches than the tech press. It is the fastest way to reach actual buyers.

Customer stories that can be published

Customer stories that can be published

We work with you and the customer to produce something that both can stand behind. Sometimes with names, sometimes without. Sometimes with numbers, sometimes with a description of what was done. A customer story without a name but with a methodology is still worth more than a product news release, and it is usually possible to get approved.

The potential in trade fairs

The potential in trade fairs

Industrial B2B still attends trade shows. We plan communication around the trade show calendar, book press meetings in advance, and ensure that what you showcase also becomes something to talk about afterward.

Defining the category instead of explaining it

Defining the category instead of explaining it

If you still have to spend time explaining the concept, you might as well be the one defining it. We work with spokesperson programs and content that make you the reference in the category, instead of just another company trying to catch up with someone else's choice of words.

At home in Sweden and the Nordic region

At home in Sweden and the Nordic region

Sweden is our home market and the one we know most deeply. Denmark, Norway, and Finland have their own media and their own relationships, so we work directly where possible and with local partners where required. Outside the Nordics, we operate through Convoy and Hotwire, two global networks specializing in B2B tech. You always have a single point of contact with us.

Sweden is our home market and the one we know most deeply. Denmark, Norway, and Finland have their own media and their own relationships, so we work directly where possible and with local partners where required. Outside the Nordics, we operate through Convoy and Hotwire, two global networks specializing in B2B tech. You always have a single point of contact with us.

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Cases in IoT and Edge

Cases in IoT and Edge

FAQ

FAQ

Isn't it better to just be featured in the tech press?

Our customer does not want to talk about the pilot. What do we do?

How long does it take before it takes effect?

Do you work in English?

Ready to get started?

Ready to get started?

Book a free meeting – and we will find the right setup for your communication needs.

Contact us