PR agency for fintech companies in the Nordics | Crux Comms

Select Language

English

FinTech

PR agency for fintech companies in the Nordics

PR agency for fintech companies in the Nordics

Crux Comms is a Nordic PR agency for B2B tech. Fintech is one of our areas, and we work with companies in payments, infrastructure, credit, and regtech, among others. We can help with media relations, spokesperson programs, preparedness, and collaborations with industry profiles. The goal is simple: to make you known and trusted by the right people through earned attention.

Crux Comms is a Nordic PR agency for B2B tech. Fintech is one of our areas, and we work with companies in payments, infrastructure, credit, and regtech, among others. We can help with media relations, spokesperson programs, preparedness, and collaborations with industry profiles. The goal is simple: to make you known and trusted by the right people through earned attention.

Platshållarbild för kommande sektorsbild

What is different about PR for fintech?

What is different about PR for fintech?

Everyone thinks they already understand what you do. And what you are building almost always has an everyday equivalent that most people recognize, which is why journalists rarely ask the important follow-up questions. But the value lies in what happens beneath the surface—things like settlement times, error rates, accuracy, how the system behaves under real-world volume, and the regulatory frameworks you operate within. This false sense of familiarity is harder to counter than pure ignorance, because no one feels the need to ask.

Everyone thinks they already understand what you do. And what you are building almost always has an everyday equivalent that most people recognize, which is why journalists rarely ask the important follow-up questions. But the value lies in what happens beneath the surface—things like settlement times, error rates, accuracy, how the system behaves under real-world volume, and the regulatory frameworks you operate within. This false sense of familiarity is harder to counter than pure ignorance, because no one feels the need to ask.

What we can help with

What we can help with

Media relations and spokespeople in the Nordic region

Media relations and spokespeople in the Nordic region

Fintech is widely covered: by business journalists, by start-up and innovation media, and by a trade press for banking, payments, and financial infrastructure that few companies work with systematically. We know who you should contact, how to get long-term attention, and how to build a spokesperson program that elevates not just the person, but the awareness of the entire company.

Fintech is widely covered: by business journalists, by start-up and innovation media, and by a trade press for banking, payments, and financial infrastructure that few companies work with systematically. We know who you should contact, how to get long-term attention, and how to build a spokesperson program that elevates not just the person, but the awareness of the entire company.

Making technology easy to understand without misleading simplifications

Making technology easy to understand without misleading simplifications

This is one of the most important aspects of fintech PR. If you oversimplify, you end up making the same claim as everyone else. If you simplify too little, no one will bother reading. We develop explanations that hold up under technical scrutiny, yet remain relevant and interesting to non-specialists, such as journalists and customer management teams.

Influencers and industry profiles

Influencers and industry profiles

Fintech is one of the few B2B industries with real profiles: analysts, founders, and writers who have built their own followings on LinkedIn and in newsletters, and who are read by the exact people you want to reach. We map out who matters in your niche, ensure they are aware of your expertise, and build partnerships where appropriate. Having someone outside the company explain what you do carries more weight than when you do it yourself.

Defining the category instead of explaining it

Defining the category instead of explaining it

If you still have to spend time explaining the concept, you might as well be the one defining it. We work with spokesperson programs and content that make you the reference in the category, instead of just another company trying to catch up with someone else's choice of words.

At home in Sweden and the Nordic region

At home in Sweden and the Nordic region

Sweden is our home market and the one we know most deeply. Denmark, Norway, and Finland have their own media and their own relationships, so we work directly where possible and with local partners where required. Outside the Nordics, we operate through Convoy and Hotwire, two global networks specializing in B2B tech. You always have a single point of contact with us.

Sweden is our home market and the one we know most deeply. Denmark, Norway, and Finland have their own media and their own relationships, so we work directly where possible and with local partners where required. Outside the Nordics, we operate through Convoy and Hotwire, two global networks specializing in B2B tech. You always have a single point of contact with us.

Platshållarbild för kommande sektorsbild

FAQ

FAQ

We only sell to banks. Does PR make sense for us?

Our customers must not be mentioned. What do we do then?

How long does it take before it takes effect?

Do you work in English?

Ready to get started?

Ready to get started?

Book a free meeting – and we will find the right setup for your communication needs.

Contact us