Cybersecurity
PR agency for cybersecurity companies in the Nordics
PR agency for cybersecurity companies in the Nordics
Crux Comms is a Nordic PR agency for B2B tech. Cybersecurity is one of our areas, and we work with companies in fields such as endpoint, identity and access, cloud security, and compliance. We can help with media relations, spokesperson programs, publishable data, and preparedness for those days when something happens. The goal is simple: to make you known and trusted by the right people through earned attention.
Crux Comms is a Nordic PR agency for B2B tech. Cybersecurity is one of our areas, and we work with companies in fields such as endpoint, identity and access, cloud security, and compliance. We can help with media relations, spokesperson programs, publishable data, and preparedness for those days when something happens. The goal is simple: to make you known and trusted by the right people through earned attention.
What is different about cybersecurity PR?
What is different about cybersecurity PR?
You see what is happening in your customers' environments: what was stopped, what got through anyway, what would have been costly if no one had looked at the logs. It is this knowledge that would make you interesting to a journalist, and exactly what the customer agreement says no to. What remains are product news and an annual threat report, which explains a large part of why so many security companies sound the exact same. That is often the challenge - making yourself interesting despite narrow constraints.
You see what is happening in your customers' environments: what was stopped, what got through anyway, what would have been costly if no one had looked at the logs. It is this knowledge that would make you interesting to a journalist, and exactly what the customer agreement says no to. What remains are product news and an annual threat report, which explains a large part of why so many security companies sound the exact same. That is often the challenge - making yourself interesting despite narrow constraints.
What we can help with
What we can help with
Thought leadership and spokespersons
Thought leadership and spokespersons
We build a spokesperson program: who speaks on what, which issues you should be associated with, and a continuous flow of comments and opinion pieces that make the name known before a procurement process begins.
We build a spokesperson program: who speaks on what, which issues you should be associated with, and a continuous flow of comments and opinion pieces that make the name known before a procurement process begins.
Media relations in the Nordic region
Media relations in the Nordic region
The editorial teams writing about security are small, often consisting of just one person per title. In those cases, the relationship matters more than the pitch itself. We have the contacts and keep them warm for you, even during the months when you have nothing to say.
The editorial teams writing about security are small, often consisting of just one person per title. In those cases, the relationship matters more than the pitch itself. We have the contacts and keep them warm for you, even during the months when you have nothing to say.
Own data that can be published
Own data that can be published
We review with marketing, legal, and security what is publishable and by which method, and make it a recurring practice. Usually, a short observation a couple of times a year.
We review with marketing, legal, and security what is publishable and by which method, and make it a recurring practice. Usually, a short observation a couple of times a year.
Preparedness
Preparedness
When an incident or a new regulation makes the news, editorial offices call a handful of people. And if you are attacked yourselves, you have a bigger communication problem than the incident. We decide in advance who speaks, what that person is allowed to say without asking anyone and how quickly, and are available when needed.
When an incident or a new regulation makes the news, editorial offices call a handful of people. And if you are attacked yourselves, you have a bigger communication problem than the incident. We decide in advance who speaks, what that person is allowed to say without asking anyone and how quickly, and are available when needed.
At home in Sweden and the Nordic region
At home in Sweden and the Nordic region
Sweden is our home market and the one we know most deeply. Denmark, Norway, and Finland have their own media and their own relationships, so we work directly where possible and with local partners where required. Outside the Nordics, we operate through Convoy and Hotwire, two global networks specializing in B2B tech. You always have a single point of contact with us.
Sweden is our home market and the one we know most deeply. Denmark, Norway, and Finland have their own media and their own relationships, so we work directly where possible and with local partners where required. Outside the Nordics, we operate through Convoy and Hotwire, two global networks specializing in B2B tech. You always have a single point of contact with us.
FAQ
FAQ
Do we need our own threat report?
Can we communicate about customers who do not want to be visible?
How long does it take before it takes effect?
Do you work in English?
Ready to get started?
Ready to get started?
Book a free meeting – and we will find the right setup for your communication needs.