Two ways to work
with us:
Crux Advisory
or Crux Flow
Our
pricing:
Crux
Advisory
or
Crux Flow
Two ways to work
with us:
Crux Advisory
or Crux Flow
Which solution suits you best?
Which solution suits you best?
Which solution suits you best?
Not all B2B tech companies have the same needs, but they often have the same problems: communication that must work over time, and initiatives that sometimes require a major boost.
That is why we offer two clear ways to work with Crux Comms:
Crux Advisory – ongoing strategic advice with flexible execution capacity based on a subscription.
Crux Flow – project-based analysis, development, and implementation of AI for communication or marketing departments where it delivers the most value
Not all B2B tech companies have the same needs, but they often have the same problems: communication that must work over time, and initiatives that sometimes require a major boost.
That is why we offer two clear ways to work with Crux Comms:
Crux Advisory – ongoing strategic advice with flexible execution capacity based on a subscription.
Crux Flow – project-based analysis, development, and implementation of AI for communication or marketing departments where it delivers the most value
Crux Advisory
Crux Advisory is for companies that need continuity in their communication work, without being locked into fixed plans or volume requirements. You get access to senior advising, AI-supported strategy and production, and a flexible capacity that can be scaled up when needed.
We always start with a joint kick-off workshop. There we set the direction, identify the most important challenge and its solution (the crux) and establish a framework for communication. After that, we work on an ongoing basis with advising and concrete deliverables, driven by needs – not agency processes. The following is included:
✅ Strategic kick-off workshop
✅ Media monitoring and reporting
✅ Senior advising, 4 hours per month
✅ 3 Crux credits per month for operational deliverables
✅ AI-supported execution, production, and planning
✅ Optimization and analysis for GEO (Initial review)
✅ Quarterly AI review for PR and communication, approximately 30 minutes
A Crux Advisory subscription has a 30-day notice period.
Price: 54,000 SEK per month
Crux Advisory is suitable for companies that:
✔️ Have ongoing communication needs but lack internal PR capacity
✔️ Want to combine strategic advising with actual delivery
✔️ Need flexibility rather than fixed campaign plans
✔️ Want to work long-term but be able to increase the pace when needed
An example
A SaaS company with a small marketing team had plenty of news but struggled to find structure in their PR work. With Crux Advisory, they got a clear communication plan, a sounding board, a steady rhythm, and the capacity to carry out a few well-thought-out activities each month, without having to expand the internal team.
Crux credits. How it works
Crux credits are our currency for execution. They are used to produce concrete deliverables, for example:
• Press releases
• Interview pitches
• Chronicles or debate articles
• Social media posts or content for LinkedIn
A simple rule of thumb is 1 credit ≈ one produced and completed deliverable
Unused credits are automatically saved for the next month, making it possible to build up capacity for more intensive periods.
When your needs increase, you can easily scale up and add 1 extra Crux credit for 10,000 SEK
Crux Advisory is for companies that need continuity in their communication work, without being locked into fixed plans or volume requirements. You get access to senior advising, AI-supported strategy and production, and a flexible capacity that can be scaled up when needed.
We always start with a joint kick-off workshop. There we set the direction, identify the most important challenge and its solution (the crux) and establish a framework for communication. After that, we work on an ongoing basis with advising and concrete deliverables, driven by needs – not agency processes. The following is included:
✅ Strategic kick-off workshop
✅ Media monitoring and reporting
✅ Senior advising, 4 hours per month
✅ 3 Crux credits per month for operational deliverables
✅ AI-supported execution, production, and planning
✅ Optimization and analysis for GEO (Initial review)
✅ Quarterly AI review for PR and communication, approximately 30 minutes
A Crux Advisory subscription has a 30-day notice period.
Price: 54,000 SEK per month
Crux Advisory is suitable for companies that:
✔️ Have ongoing communication needs but lack internal PR capacity
✔️ Want to combine strategic advising with actual delivery
✔️ Need flexibility rather than fixed campaign plans
✔️ Want to work long-term but be able to increase the pace when needed
An example
A SaaS company with a small marketing team had plenty of news but struggled to find structure in their PR work. With Crux Advisory, they got a clear communication plan, a sounding board, a steady rhythm, and the capacity to carry out a few well-thought-out activities each month, without having to expand the internal team.
Crux credits. How it works
Crux credits are our currency for execution. They are used to produce concrete deliverables, for example:
• Press releases
• Interview pitches
• Chronicles or debate articles
• Social media posts or content for LinkedIn
A simple rule of thumb is 1 credit ≈ one produced and completed deliverable
Unused credits are automatically saved for the next month, making it possible to build up capacity for more intensive periods.
When your needs increase, you can easily scale up and add 1 extra Crux credit for 10,000 SEK
Crux Flow
Crux Flow
In a Crux Flow project, we map out how your communications or marketing department works and then implement AI solutions, such as AI assistants, in the workflows where AI actually makes a difference.
Which solutions these are depends on what the mapping shows. Sometimes a Custom GPT or a skill for a recurring task, sometimes a more autonomous AI agent. And quite often, the first thing we find has little to do with AI. The documentation is scattered, or the files are named so that no one can find the right one. That has to be solved first, otherwise you build an assistant on top of the mess.
Examples of Crux Flow projects:
✅ Real estate company: the mapping showed that many years of insights about properties, locations, and visitors were scattered. The result was an AI assistant that makes the data searchable and analyzable, with sources and years for each data point. We also developed an assistant for press work which, for example, makes it possible to adapt press releases according to the type of media outlet.
✅ Educational institution: a small team has to adapt the same research news for ten target groups across six channels, and in practice, the text was often just shortened. The result was two assistants for adaptation, with clear boundaries. They do not make up facts, do not publish anything, and a human always reviews before anything goes out.
How a Crux Flow project works:
• Workshop where we map the processes and define the needs
• A brief that you approve before anything is built
• Development in your own IT environment, together with your IT department and with respect to permissions and information security
• Testing against real tasks
• Launching in stages, with adjustments along the way
We define boundaries strictly already in the workshop, because narrow solutions that do one thing well are the ones that usually work in everyday life. We are also platform-independent. For AMF Fastigheter we built in Microsoft Copilot Studio because IT required it, at Stockholm University it was Custom GPTs
The price is project-based, but a smaller project is usually around 60,000 SEK. We also offer ongoing support.
When is Crux Flow suitable?
✔️ Already using AI, but lacking common documentation and common guidelines
✔️ Having recurring work that takes more time than it should
✔️ Sitting on material and insights that few can find
✔️ Must keep within what IT and information security allow
Here you can read more about how one of our clients uses this.
In a Crux Flow project, we map out how your communications or marketing department works and then implement AI solutions, such as AI assistants, in the workflows where AI actually makes a difference.
Which solutions these are depends on what the mapping shows. Sometimes a Custom GPT or a skill for a recurring task, sometimes a more autonomous AI agent. And quite often, the first thing we find has little to do with AI. The documentation is scattered, or the files are named so that no one can find the right one. That has to be solved first, otherwise you build an assistant on top of the mess.
Examples of Crux Flow projects:
✅ Real estate company: the mapping showed that many years of insights about properties, locations, and visitors were scattered. The result was an AI assistant that makes the data searchable and analyzable, with sources and years for each data point. We also developed an assistant for press work which, for example, makes it possible to adapt press releases according to the type of media outlet.
✅ Educational institution: a small team has to adapt the same research news for ten target groups across six channels, and in practice, the text was often just shortened. The result was two assistants for adaptation, with clear boundaries. They do not make up facts, do not publish anything, and a human always reviews before anything goes out.
How a Crux Flow project works:
• Workshop where we map the processes and define the needs
• A brief that you approve before anything is built
• Development in your own IT environment, together with your IT department and with respect to permissions and information security
• Testing against real tasks
• Launching in stages, with adjustments along the way
We define boundaries strictly already in the workshop, because narrow solutions that do one thing well are the ones that usually work in everyday life. We are also platform-independent. For AMF Fastigheter we built in Microsoft Copilot Studio because IT required it, at Stockholm University it was Custom GPTs
The price is project-based, but a smaller project is usually around 60,000 SEK. We also offer ongoing support.
When is Crux Flow suitable?
✔️ Already using AI, but lacking common documentation and common guidelines
✔️ Having recurring work that takes more time than it should
✔️ Sitting on material and insights that few can find
✔️ Must keep within what IT and information security allow
Here you can read more about how one of our clients uses this.
Ready to get started?
Book a free meeting – and we will find the right setup for your communication needs.