Our Pricing:
Advisory Subscription
or Agent Setup
Our
pricing:
Advisory
Subscription
or
Agent Setup
Our Pricing:
Advisory Subscription
or Agent Setup
Which solution suits you best?
Which way suits you best?
Which way suits you best?
Not all B2B tech companies have the same needs, but they often face the same problems: communication that must work over time, and initiatives that sometimes require a significant lift.
That’s why we offer two clear ways to work with Crux Comms:
Advisory Advice Subscription – ongoing strategic advice with flexible execution capacity and enhanced by AI
Agent Setup – project-based development and implementation of tailor-made AI agents for communication
Not all B2B tech companies have the same needs, but they often face the same problems: communication that must work over time, and initiatives that sometimes require a significant lift.
That’s why we offer two clear ways to work with Crux Comms:
Advisory Advice Subscription – ongoing strategic advice with flexible execution capacity and enhanced by AI
Agent Setup – project-based development and implementation of tailor-made AI agents for communication
Advisory Subscription
Advisory Subscription is for companies that need continuity in their communication efforts, without locking themselves into fixed plans or volume requirements. You gain access to senior advisory, AI-supported strategy and production, and a flexible capacity that can be ramped up as needed.
We always start with a joint kickoff workshop. There we set direction, identify the main challenge and its solution (the crux), and establish a framework for communication. After that, we work continuously with advisory and concrete deliveries, guided by needs – not agency processes. This includes:
✅ Strategic kickoff workshop
✅ News monitoring and reporting
✅ Senior advisory, 4 hours per month
✅ 3 Crux-credits per month for operational deliveries
✅ AI-supported execution, production, and planning
✅ Quarterly AI review for PR and communication, about 30 minutes
An Advisory Subscription has a 30-day cancellation notice.
Price: €5,000 per month
Who is it suitable for? An Advisory Subscription suits companies that:
✔️ Have ongoing communication needs but lack internal PR capacity
✔️ Want to combine strategic advisory with actual delivery
✔️ Need flexibility rather than fixed campaign plans
✔️ Want to work long-term but be able to increase the pace when needed
An example
A SaaS company with a small marketing team had plenty of news but struggled to structure their PR efforts. With the Advisory Subscription, they received a clear communication plan, a sounding board, a consistent rhythm, and the capacity to carry out a few thoughtful activities each month, without needing to expand the internal team.
Crux-credits. How it works
Crux-credits are our currency for execution. They are used to produce concrete deliveries, such as:
• Press releases
• Interview pitches
• Columns or opinion pieces
• SoMe posts or content for LinkedIn
A simple rule of thumb is 1 credit ≈ one produced and executed delivery
Unused credits are automatically carried over to the next month, allowing you to build up capacity for more intensive periods.
When the need increases, you can easily scale up and add 1 extra Crux-credit for €1,000
Advisory Subscription is for companies that need continuity in their communication efforts, without locking themselves into fixed plans or volume requirements. You gain access to senior advisory, AI-supported strategy and production, and a flexible capacity that can be ramped up as needed.
We always start with a joint kickoff workshop. There we set direction, identify the main challenge and its solution (the crux), and establish a framework for communication. After that, we work continuously with advisory and concrete deliveries, guided by needs – not agency processes. This includes:
✅ Strategic kickoff workshop
✅ News monitoring and reporting
✅ Senior advisory, 4 hours per month
✅ 3 Crux-credits per month for operational deliveries
✅ AI-supported execution, production, and planning
✅ Quarterly AI review for PR and communication, about 30 minutes
An Advisory Subscription has a 30-day cancellation notice.
Price: €5,000 per month
Who is it suitable for? An Advisory Subscription suits companies that:
✔️ Have ongoing communication needs but lack internal PR capacity
✔️ Want to combine strategic advisory with actual delivery
✔️ Need flexibility rather than fixed campaign plans
✔️ Want to work long-term but be able to increase the pace when needed
An example
A SaaS company with a small marketing team had plenty of news but struggled to structure their PR efforts. With the Advisory Subscription, they received a clear communication plan, a sounding board, a consistent rhythm, and the capacity to carry out a few thoughtful activities each month, without needing to expand the internal team.
Crux-credits. How it works
Crux-credits are our currency for execution. They are used to produce concrete deliveries, such as:
• Press releases
• Interview pitches
• Columns or opinion pieces
• SoMe posts or content for LinkedIn
A simple rule of thumb is 1 credit ≈ one produced and executed delivery
Unused credits are automatically carried over to the next month, allowing you to build up capacity for more intensive periods.
When the need increases, you can easily scale up and add 1 extra Crux-credit for €1,000
Agent Setup
Agent Setup
Agent Setup is Custom AI Agents for communication teams. This is conducted as Agent Setup project-based assignments where we develop and implement specialized AI agents tailored for your communication.
Note that an agent is not a chatbot. It is a role-based AI assistant trained on your material, your language, and your workflows, built to support real workflows within PR and communication.
What can an agent do? Examples of common use cases:
✅ Support for content production and quality assurance
✅ Analysis of messages, tonality, and audience adaptation
✅ Preparations for media appearances, interviews, or thought leadership
✅ Internal guidance on communication, messaging, and priorities
We often build agents in pairs such as Production + Review, External communication + Internal communication, Content + Analysis
Here’s how an Agent Setup goes:
• Needs analysis and scope
• Development and customization of agents
• Implementation and testing
• Handover and light training
The price is €6,000 for a project with two AI agents. Then support and maintenance are added at €200 per agent per month.
The maintenance includes ongoing adjustments, prompt optimization, minor updates, and support when the organization or needs change.
When is Agent Setup suitable? Agent Setup is suitable for organizations that:
✔️ Want to build internal AI capacity in communication
✔️ Have recurring tasks that should be standardized
✔️ Want to work more consistently, faster, and more independently
✔️ Already have a team but need better tools
We build agents for real workflows, not demos. Here you can read more about how one of our clients uses this.
Agent Setup is Custom AI Agents for communication teams. This is conducted as Agent Setup project-based assignments where we develop and implement specialized AI agents tailored for your communication.
Note that an agent is not a chatbot. It is a role-based AI assistant trained on your material, your language, and your workflows, built to support real workflows within PR and communication.
What can an agent do? Examples of common use cases:
✅ Support for content production and quality assurance
✅ Analysis of messages, tonality, and audience adaptation
✅ Preparations for media appearances, interviews, or thought leadership
✅ Internal guidance on communication, messaging, and priorities
We often build agents in pairs such as Production + Review, External communication + Internal communication, Content + Analysis
Here’s how an Agent Setup goes:
• Needs analysis and scope
• Development and customization of agents
• Implementation and testing
• Handover and light training
The price is €6,000 for a project with two AI agents. Then support and maintenance are added at €200 per agent per month.
The maintenance includes ongoing adjustments, prompt optimization, minor updates, and support when the organization or needs change.
When is Agent Setup suitable? Agent Setup is suitable for organizations that:
✔️ Want to build internal AI capacity in communication
✔️ Have recurring tasks that should be standardized
✔️ Want to work more consistently, faster, and more independently
✔️ Already have a team but need better tools
We build agents for real workflows, not demos. Here you can read more about how one of our clients uses this.