Subscriptions
Subscriptions
Subscriptions
Flexibility and freedom without losing long-term vision.
Which subscription suits you?
Flexibility and freedom without losing long-term vision.
Which subscription suits you?
Flexibility and freedom without losing long-term vision.
Which subscription suits you?
Create continuity with the space to act quickly. Workshop is always included.
Create continuity with the space to act quickly. Workshop is always included.
With our subscriptions, it becomes easy to plan long-term while still retaining freedom of action. In a joint workshop, we develop the strategy and framework and decide where we are headed. With Credits, we can then plan and prioritize activities in both the long and short term.
All our subscriptions include a kickoff workshop where we together set preliminary goals, identify the biggest communication challenges, and define the main message. All subscriptions have a 30-day notice period as standard.
With our subscriptions, it becomes easy to plan for the long term while still maintaining the freedom to act. In a joint workshop, we develop the strategy and framework and determine where we are headed. With Credits, we can then plan and prioritize activities both in the long and short term.
All our subscriptions include a kickoff workshop where we together set preliminary goals, identify the biggest communication challenges, and define key messages. All subscriptions have a standard 30-day notice period.
Pilot (3 months)
For companies that want to test the Crux model for three months, with strategy, AI, and tangible deliverables, without a long-term commitment. The Pilot includes:
✅ Strategic kickoff workshop
✅ News monitoring and reporting (light)
✅ Consulting (2 hours/month)
✅ 2 Crux credits – can be redeemed for, for example, a press release, interview pitch, column, or social media post
✅ AI-supported execution, production, and planning
Price: 30,000 SEK / 2,700 € per month
Contract period: 3 months
Suitable for companies that:
✔️ Want to try a new, AI-enhanced way to work with PR
✔️ Are new to PR and want to start small with the right guidance
✔️ Have specific communication needs but a limited scope
✔️ Want to test a subscription format before scaling up
Example: A fast-growing fintech needed to be more visible internationally but lacked PR experience internally. They wanted help formulating messages, producing strong releases, and communicating more strategically. With the Pilot package, they received both strategy and AI-supported production, enough to get the foundation in place without stepping directly into a full subscription.
For companies that want to test the Crux model for three months, with strategy, AI, and tangible deliverables, without a long-term commitment. The Pilot includes:
✅ Strategic kickoff workshop
✅ News monitoring and reporting (light)
✅ Consulting (2 hours/month)
✅ 2 Crux credits – can be redeemed for, for example, a press release, interview pitch, column, or social media post
✅ AI-supported execution, production, and planning
Price: 30,000 SEK / 2,700 € per month
Contract period: 3 months
Suitable for companies that:
✔️ Want to try a new, AI-enhanced way to work with PR
✔️ Are new to PR and want to start small with the right guidance
✔️ Have specific communication needs but a limited scope
✔️ Want to test a subscription format before scaling up
Example: A fast-growing fintech needed to be more visible internationally but lacked PR experience internally. They wanted help formulating messages, producing strong releases, and communicating more strategically. With the Pilot package, they received both strategy and AI-supported production, enough to get the foundation in place without stepping directly into a full subscription.
Base
Base
For companies that need a basic PR solution with regular activity. The Base package includes:
✅ News monitoring and reporting
✅ Consulting (4 hours/month)
✅ 3 Crux credits, redeemable for, for example, a press release, interview pitch, column, or social media post
✅ AI-supported execution, production, and planning
✅ Quarterly training in AI for PR and communication (approx. 0.5 hours)
Price: 45,000 SEK / 4,000 € per month
Suitable for companies that:
✔️ Have ongoing communication needs but lack internal PR capacity
✔️ Want to streamline and enhance their PR efforts with external expertise
✔️ Need structured yet flexible support to reach out regularly
✔️ Want regular access to senior strategic competence without building their own team
Example: A larger SaaS company with a small marketing team struggled to keep up with PR efforts despite having many newsworthy items that could generate both interest and recognition. They needed a sounding board and help to produce a few well-thought-out activities per month, without losing momentum or quality. Through the Base package, they received both consulting and content, as well as a clear rhythm in their PR work.
For companies that need a basic PR solution with regular activity. The Base package includes:
✅ News monitoring and reporting
✅ Consulting (4 hours/month)
✅ 3 Crux credits, redeemable for, for example, a press release, interview pitch, column, or social media post
✅ AI-supported execution, production, and planning
✅ Quarterly training in AI for PR and communication (approx. 0.5 hours)
Price: 45,000 SEK / 4,000 € per month
Suitable for companies that:
✔️ Have ongoing communication needs but lack internal PR capacity
✔️ Want to streamline and enhance their PR efforts with external expertise
✔️ Need structured yet flexible support to reach out regularly
✔️ Want regular access to senior strategic competence without building their own team
Example: A larger SaaS company with a small marketing team struggled to keep up with PR efforts despite having many newsworthy items that could generate both interest and recognition. They needed a sounding board and help to produce a few well-thought-out activities per month, without losing momentum or quality. Through the Base package, they received both consulting and content, as well as a clear rhythm in their PR work.
Scale
Scale
For companies with high ambitions that need to scale quickly and then receive ongoing strategic support. In Scale, in addition to Basic:
✅ Expanded and more advanced news monitoring
✅ Consulting (8 hours/month)
✅ 2 extra Crux credits
✅ Leadership positioning (e.g., CEO or spokesperson)
✅ Customized GPT Agent for AI-supported production and planning
✅ Quarterly training in AI for PR and communication (approximately 0.5 hours)
Price: 68,000 SEK / 6,000 € per month
Suitable for companies that:
✔️ Have complex messages, many target groups, or a high level of activity
✔️ Are entering a new phase such as a launch, financing round, or international expansion
✔️ Want to combine intense periods with high, long-term capacity
✔️ Need a strong communication machinery to meet a fast pace and many stakeholders
Example: An established tech company in Cybersecurity faced a strategic shift: new CEO, new market, new vision. There was much to communicate, but the needs varied from month to month, with some periods requiring press, and others thought leadership and profiling. With the Scale package, we could build a scalable communication machinery that met the needs without requiring an internal team.
For companies with high ambitions that need to scale up quickly and then receive ongoing strategic support. The Scale package includes, in addition to Basic:
✅ Expanded and more advanced media monitoring
✅ Consulting (8 hours/month)
✅ 2 extra Crux credits
✅ Leadership positioning (e.g., CEO or spokesperson)
✅ Tailored GPT Agent for AI-supported production and planning
✅ Quarterly training in AI for PR and communication (about 0.5 hours)
Price: 68,000 SEK / 6,000 € per month
Suitable for companies that:
✔️ Have complex messages, many target groups, or high activity levels
✔️ Are entering a new phase such as a launch, funding round, or international expansion
✔️ Want to combine intense periods with high, long-term capacity
✔️ Need a strong communication machinery to meet a fast pace and many stakeholders
Example: An established tech company in Cybersecurity faced a strategic shift: new CEO, new market, new vision. There was a lot to communicate, but the needs varied from month to month, with some periods focused on press, and others on thought leadership and profiling. With the Scale package, we were able to build a scalable communication machinery that met the needs without requiring an internal team.
Project
Project
Crux can also help you with specific communication projects. Here, we combine our strategic expertise with AI-supported efficiency outside of the subscription format. Typical projects can be:
✅ Communication platforms or brand positioning
✅ Thought leadership programs or content roadmaps
✅ Strategic PR support in connection with launches, acquisitions, or international expansion
Price: Upon request
Crux can also help you with specific communication projects. Here we combine our strategic expertise with AI-supported efficiency outside the subscription model. Typical projects may include:
✅ Communication platforms or brand positioning
✅ Thought leadership programs or content roadmaps
✅ Strategic PR support in connection with launches, acquisitions, or international expansion
Price: Upon request
About Crux Credits
About Crux Credits
Crux credits work as a flexible currency for our services. Credits can be redeemed for, for example, a press release, interview pitch, chronicle, or a SoMe post. Unused credits are automatically saved for the next month, allowing accumulation for larger projects or intensive PR periods.
Out of credits?
No worries! We offer the option to "top up" with 3 extra credits for 10,000 SEK / 900 €, which provides flexibility when the need for content increases.
Crux credits work as a flexible currency for our services. Credits can be redeemed for, for example, a press release, interview pitch, chronicle, or a SoMe post. Unused credits are automatically saved for the next month, allowing accumulation for larger projects or intensive PR periods.
Out of credits?
No worries! We offer the option to "top up" with 3 extra credits for 10,000 SEK / 900 €, which provides flexibility when the need for content increases.