Oct 3, 2025
For our fintech client, the challenge was never about doing more activity, it was about ensuring every piece of communication drove results. They needed consistency in messaging across multiple channels and markets, combined with the agility to add local relevance when necessary.
We addressed this by designing an AI-enhanced, human expertise-led workflow that safeguarded one unified brand voice while delivering market-ready content quickly and at a high standard. With this approach we achieved:
The Crux
Traditional ways of working weren’t enough. The client needed a repeatable process that combined speed, relevance, and strategic alignment, managed from a central hub in Stockholm. A process with outcomes that matched the demands of a fledgling tech company with a global market.
Our Playbook: AI-Enhanced, Human Expertise-Led
1. Central strategic brief + custom GPT. We started with a single strategic brief: business priorities, claims, proof points, story and messaging. This became the dataset that served as the single source of truth for activities enhanced by AI and supported by custom agents.
2. Drafts generated, aligned from day one. Using a mix of AI platforms, tailored LLMs, and the customized GPT, we produced near-publishable drafts of press releases, quotes, or social posts that already reflected local phrasing and regulatory cues.
3. Human-in-the-loop localisation. Human expertise in the loop is critical for quality assurance. The team in Sweden ran editorial checks: adjusting headlines, adding local data, and tailoring quotes. Legal and regulatory checks ran in parallel.
4. Smarter outreach. AI-assisted targeting identified the most relevant journalists and outlets. Each pitch was tailored while staying aligned with the central narrative.
5. Owned content. The same workflow created web copy, landing pages, decks, and posts, ensuring the client’s voice stayed consistent across owned, earned, and paid channels.
6. Learning loop. Results were consolidated, with insights fed back into the loops, databases and agents to refine prompts, pitch templates, and timing.
The Outcomes
Consistency: One voice across every market thanks to the GPT + messaging hub.
Efficiency: Faster time-to-publish through the AI-draft → edit → QA pipeline.
Relevance: Locally adapted outreach with tailored angles and quotes increased pickup.
Scalability: Feedback loops continually improved performance across campaigns.
Why It Matters
This wasn’t just localisation. It was strategic communication at scale: a process where AI accelerates, human expertise refines, and a single source of truth holds everything together.
For our client, it meant: faster, smarter, relevant communication and PR, without building a bigger team or spending more hours on endless draft cycles.
Please feel free to contact us, and we'll tell you more.