Many B2B tech companies know they need to communicate better, but few know exactly how. The term "PR" is frequently used in the industry, but what does it really mean for a company that works with complex technology, long sales cycles, and more niche target groups?

At Crux Comms, we believe that PR and communication for B2B is about more than a press release a month. It's about building credibility, creating trust, and driving business through communication that is both strategic and operational.

PR for B2B – what does it actually include?

A functioning PR solution for a B2B tech company often includes:

• Positioning and messaging platform

• Press releases, interview pitches, and content production

• Spokesperson programs and thought leadership

• Target group tailored media pitches

• Real-time advice, crisis management, and channel selection

At Crux, we combine this with AI-supported processes to enhance speed, precision, and quality. This means you as a client get more strategic PR in a shorter time.

Why is B2B tech different?

B2B tech often targets decision-makers, buyers, technical specialists, investors, and many other more niche target groups. Your message must be data-driven, credible, and rooted in business benefits. Many in the target group are often experts and can quickly distinguish communication that is informed and builds true knowledge. At the same time, a different pace is also required compared to consumer PR: it's about long-term relationships rather than quick announcements.

Therefore, your PR solution must be tailored to your specific industry, technology, and growth phase. That's where Crux comes in.

Our approach: PR solutions created specifically for B2B

We offer subscription-based PR solutions that are scalable, transparent, and specifically built for B2B tech. Whether you work in fintech, SaaS, cybersecurity, or industrial IoT, we can help you reach out.

Our model combines:

• Senior strategic advice

• AI-enhanced production and analysis

• Flexible Crux credits for content needs

Want to know more about what a proper PR solution for B2B might look like? Check out our subscriptions or case studies to see how we have helped others.