PR and Strategic Communication for B2B Tech Companies
PR and Strategic Communication for B2B Tech Companies
PR and Strategic Communication for B2B Tech Companies
The Crux Means the Decisive – the Important Core Problem or Solution
The Crux Means the Decisive – the Important Core Problem or Solution
Crux Comms is a PR and communications agency that helps B2B tech companies identify and solve their communication challenges in order to enhance their reputation, increase their business, and gain attention.
We specialize in B2B tech and combine experienced consulting with AI-supported processes for impact and efficiency. We can assist you with everything from press releases and media relations to spokesperson programs, social media, and communication planning.
We have long-established contacts in all Nordic countries and is partner agency to the global networks Hotwire and Convoy.
With Crux Comms, you get experienced strategic advice and hands-on assistance that addresses the underlying issue; your challenge, simply put.
Crux Comms is a PR and communications agency that helps B2B tech companies identify and solve their communication challenges in order to enhance their reputation, increase their business, and gain attention.
We specialize in B2B tech and combine experienced consulting with AI-supported processes for impact and efficiency. We can assist you with everything from press releases and media relations to spokesperson programs, social media, and communication planning.
We have long-established contacts in all Nordic countries and is partner agency to the global networks Hotwire and Convoy.
With Crux Comms, you get experienced strategic advice and hands-on assistance that addresses the underlying issue; your challenge, simply put.
Experienced Advice + AI = More Value
Experienced Advice + AI = More Value
With deep experience in public relations, communication, and brand building in the tech sector, Simon and Anders lead Crux Comms' work to create value for our clients by combining deep expertise, sound advice and AI-supported processes.
Expertise: Qualified communication consulting for B2B Tech with verticals such as Fintech, PropTech, Cybersecurity, SaaS, and so on.
Efficiency: AI-supported processes and a transparent subscription model
Energy: Hands-on with a focus on results
Expertise: Qualified communication consulting for B2B Tech with verticals such as Fintech, PropTech, Cybersecurity, SaaS, and so on.
Efficiency: AI-supported processes and a transparent subscription model
Energy: Hands-on with a focus on results
Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Anders Berg is an experienced communications advisor and strategist. He has previously established Geelmuyden Kies's insights offering while also being the account manager for several clients focusing on Tech and finance. Anders has also worked at renowned agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously established Geelmuyden Kies's insights offering while also being the account manager for several clients focusing on Tech and finance. Anders has also worked at renowned agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously established Geelmuyden Kies's insights offering while also being the account manager for several clients focusing on Tech and finance. Anders has also worked at renowned agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
AI Does Not Replace Our Expertise. It Enhances it.
AI Does Not Replace Our Expertise. It Enhances it.
AI is an distinct tool in our work – not as a replacement for expertise, but as an enhancement of it. For us, it is about delivering higher value by automating and streamlining where possible, so you as a customer get more time for qualified advice.
This does not mean that we compromise on quality in, for example, a press release. AI handles routine tasks and heavy lifting, while our experience and strategic expertise ensure sharpness and precision – in a fraction of the time. With AI, we can finally balance advisory time and production in a way that preserves top-tier competence while also creating a more fair pricing structure, something that can otherwise be a challenge in the industry.
We primarily use OpenAI's models and tools, but we also complement with specialized services and leverage AI functionality in existing platforms.
AI is an distinct tool in our work – not as a replacement for expertise, but as an enhancement of it. For us, it is about delivering higher value by automating and streamlining where possible, so you as a customer get more time for qualified advice.
This does not mean that we compromise on quality in, for example, a press release. AI handles routine tasks and heavy lifting, while our experience and strategic expertise ensure sharpness and precision – in a fraction of the time. With AI, we can finally balance advisory time and production in a way that preserves top-tier competence while also creating a more fair pricing structure, something that can otherwise be a challenge in the industry.
We primarily use OpenAI's models and tools, but we also complement with specialized services and leverage AI functionality in existing platforms.
Subscriptions
Subscriptions
Which option suits you?
All our subscriptions include a kick-off workshop where we together set preliminary goals, identify the biggest communication challenges, and define the main messages. All subscriptions have a standard 30-day notice period. Then we’re off!
1. Basic
For companies that want to get started or need a basic PR solution with a low activity frequency.
2. Premium
For companies that want to scale up with more comprehensive PR and consulting every month.
3. Enterprise
For companies with extensive and/or unique needs looking for a strategic PR partner "on call" or for more extensive strategic projects.
Click for more about our offerings and subscriptions
Which option suits you?
All our subscriptions include a kick-off workshop where we together set preliminary goals, identify the biggest communication challenges, and define the main messages. All subscriptions have a standard 30-day notice period. Then we’re off!
1. Basic
For companies that want to get started or need a basic PR solution with a low activity frequency.
2. Premium
For companies that want to scale up with more comprehensive PR and consulting every month.
3. Enterprise
For companies with extensive and/or unique needs looking for a strategic PR partner "on call" or for more extensive strategic projects.