PR and strategic B2B communication for tech companies
PR and strategic B2B communication for tech companies
PR and strategic B2B communication for tech companies
The Crux Means the Decisive – the Important Core Problem or Solution
The Crux Means the Decisive – the Important Core Problem or Solution
Crux Comms is a PR agency for B2B tech, enhanced by AI and strategic expertise. We help companies identify and solve their communication challenges to enhance their reputation, drive business, and gain the right attention.
We are a strategic communication agency specialized in PR solutions for fintech, SaaS, cybersecurity, and other B2B tech sectors. By combining experienced consulting with AI-supported processes, we create communication that makes an impact with high efficiency.
We provide support in everything from press releases, media relations, and spokesperson programs to assistance with social media and communication planning – and have well-established contacts throughout the Nordics. Crux Comms is also a partner agency in the global networks Hotwire and Convoy.
With us, you get PR and strategic B2B communication that focuses on the real issue; your challenge, plain and simple.
Crux Comms is a B2B tech PR agency, enhanced by AI and strategic expertise. We help companies identify and solve their communication challenges to enhance their reputation, drive business, and gain the right attention.
We are a strategic communications agency specializing in PR solutions for fintech, SaaS, cybersecurity, and other B2B tech sectors. By combining experienced consulting with AI-supported processes, we create communication that resonates with high efficiency.
We offer support in everything from press releases, media relations, and spokesperson programs to assistance with social media and communication planning – and have well-established contacts across the Nordics. Crux Comms is also a partner agency in the global networks Hotwire and Convoy.
With us, you get PR and strategic B2B communication that focuses on the real issue; your challenge, simply put.
Experienced Advice + AI = More Value
Experienced Advice + AI = More Value
With deep experience in public relations, communication, and brand building in the tech sector, Simon and Anders lead Crux Comms in their work to create value for their clients by combining experienced consulting and AI-supported processes. Here you will find some examples of cases.
With deep experience in public relations, communication, and brand building in the tech sector, Simon and Anders lead Crux Comms' work to create value for their clients by combining experienced advice and AI-supported processes. Here you can find some examples of case.
With deep experience in public relations, communication, and branding in the tech sector, Simon and Anders lead Crux Comms' work to create value for their clients by combining experienced consulting and AI-supported processes. Here you can find some examples of cases.
Expertise: Qualified communication consulting for B2B Tech with verticals such as Fintech, PropTech, Cybersecurity, SaaS, and so on
Efficiency: AI-supported processes and a transparent subscription model
Energy: Hands-on with a focus on results
Expertise: Qualified communication consulting for B2B Tech with verticals such as Fintech, PropTech, Cybersecurity, SaaS, and so on
Efficiency: AI-supported processes and a transparent subscription model
Energy: Hands-on with a focus on results
Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communications advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Simon Wallin is a senior communication advisor and account manager. Simon has previously held roles as Head of Tech, Partner, and CEO at Geelmuyden Kiese. He has extensive experience with brands in Tech and has worked with high-profile clients such as Mastercard, Uber, LG, HPE, HCLTech, LTTS, Xiaomi, Arlo, NordVPN, IG Markets, Lime Technologies, SAVR, and 21Shares.
Anders Berg is an experienced communication consultant and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients focused on tech and finance. Anders has also worked at reputable agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communication consultant and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients focused on tech and finance. Anders has also worked at reputable agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communication consultant and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients focused on tech and finance. Anders has also worked at reputable agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
Anders Berg is an experienced communications advisor and strategist. He has previously built up Geelmuyden Kieses' insights offering while also being responsible for a number of clients with a focus on Tech and finance. Anders has also worked at well-known agencies such as Leo Burnett, Ogilvy, and McCann. Examples of client experience include AddSecure, Bosch, Dun & Bradstreet, Mastercard, NOWO, MSAB, Uber, and VISMA Spcs.
AI Does Not Replace Our Expertise. It Enhances it.
AI Does Not Replace Our Expertise. It Enhances it.
AI is an obvious tool in our work – not as a replacement for expertise, but as an enhancement of it. For us, it’s about delivering higher value by automating and streamlining where possible, so that you as a customer get more time for qualified advice.
This does not mean that we compromise on quality in, for example, a press release. AI handles routine tasks and manual labor, while our experience and strategic expertise ensure sharpness and precision – in a fraction of the time. With AI, we can finally balance consulting time and production in a way that preserves specialized expertise while also creating a fairer pricing structure, which can otherwise be a challenge in the industry.
We primarily use OpenAI's models and tools, but also supplement with specialized services and leverage AI functionality in existing platforms.
AI is an obvious tool in our work – not as a replacement for expertise, but as an enhancement of it. For us, it’s about delivering higher value by automating and streamlining where possible, so that you as a client get more time with qualified advice.
This does not mean we compromise on quality in, for example, a press release. AI handles routine tasks and heavy lifting, while our experience and strategic expertise ensure sharpness and precision – in a fraction of the time. With AI, we can finally balance advisory time and production in a way that maintains top-tier competence while also creating a more fair pricing structure, which can otherwise be a challenge in the industry.
We primarily use OpenAI's models and tools, but also complement with specialized services and take advantage of AI functionality in existing platforms.
Subscriptions
Subscriptions
Which level suits you?
All our subscriptions include a kick-off workshop where we together set preliminary goals, identify the biggest communication challenges, and define the key messages. All subscriptions have a standard 30-day notice period. Which one suits you?
1. Pilot
For companies that want to test the Crux model for three months, with strategy, AI, and concrete deliveries, without long-term commitment.
2. Basic
For companies that need a basic PR solution with regular activity.
3. Scale
For companies with high ambitions that need to scale up quickly and thereafter receive ongoing strategic support.
Read more about our subscriptions
Which level suits you?
All our subscriptions include a startup workshop where we together set preliminary goals, identify the biggest communication challenges, and define the key messages. All subscriptions have a standard 30-day notice period. Which one suits you?
1. Pilot
For companies that want to test the Crux model for three months, with strategy, AI, and concrete deliveries, without long-term commitment.
2. Basic
For companies that need a basic PR solution with regular activity.
3. Scale
For companies with high ambitions, that need to scale up quickly and then receive ongoing strategic support.