Let’s be honest: July is perhaps not the best time to overhaul your strategy. But it is a great time for a different kind of optimisation: Human defragmentation. 🧠

That’s right. Before you try to “scale your content engine” again, maybe it's you who needs a reboot. So here are three lightweight hammock-meditations for the modern comms professional:

1️⃣ The Inbox Exhalation Breathe in. Picture your inbox. Breathe out. Imagine never checking it again. Breathe in. Accept that the 47 open threads will survive without you. Breathe out. Let them fade into the ocean mist. 🏖️ You are not your follow-ups.

2️⃣ The Strategic Scroll Detox Put down LinkedIn for 24 hours. If a founder shares a humblebrag in the forest and you don’t see it, did it really happen? Use that scroll-thumb to flip pages instead. Of a book. Made of paper.

3️⃣ The Autumn Preview Simulation Visualise your September self. They're calm. Focused. They’ve systematised their content pipeline, briefed their AI models with care, and are repurposing smart assets like a machine. Now smile at that version of you. They’ll arrive soon. No rush.

You don’t need to do more right now. You just need to restore system integrity. Take the defrag time. It’s the most strategic thing you’ll do all month.