Summer's is soon here ☀️ But don´t forget to sharpen your comms for a fast-paced Q3 and Q4 🚀 Here´s some quick takes:

Keep the Messaging Fresh and up to Date

What worked in January may feel stale by September. Have a second look at your positioning, align with new market realities, and build modular narratives for different audiences and markets.

A Smart AI StackKeeps Testing

Upgrade your AI toolkit. GPT-4.5 or Claude for writing and role play. Perplexity for fast research. Midjourney or Canva for concept visuals. Use agents to speed up prep without losing sharpness.

The Stakeholders. What Will They Need?

Each story should serve a specific group: analysts, buyers, devs, investors. Build tailored PR content mapped to your stakeholder matrix, not just generic announcements.