May 16, 2025

We’re proud to announce that Crux Comms has been selected as the new PR agency for Acronis in the Nordic region following a competitive pitch against four other agencies.
Acronis is a global leader in cyber security, trusted by thousands of MSPs, businesses, and some of the world’s biggest sports teams. Their mission: safeguard critical data and systems with integrated backup, anti-malware, endpoint protection and more, all on a single platform.
Our task?
To support Acronis in repositioning their Nordic brand presence – from backup leader to cybersecurity powerhouse. Strategic PR with technical depth, trust-building and market education at the core.
“Crux Comms stood out with their sharp understanding of our industry and their AI-enhanced approach to strategic communications,” says Peter Graymon, General Manager Nordics, Acronis.
At Crux Comms, we help B2B tech companies communicate what matters – with speed, precision and impact. Strategic expertise, amplified by AI.
Read more: https://lnkd.in/dCxRUmJ7