Apr 11, 2025
Are you struggling to get deserved attention for your company spokesperson? Gaining media interest requires more than just having something to say; it’s about responding quickly, being easy to collaborate with, and offering unique insights that journalists truly value.
This week, we share best practices for building your spokesperson into a thought leader over time.
1️⃣ Define clear areas of expertise: Choose specific themes or industry topics where your spokesperson genuinely has valuable insights. Authentic expertise is crucial for building credibility.
2️⃣ Identify relevant channels and media: Define the specific media channels, industry publications, and platforms where it is strategically relevant for your spokesperson to be visible. Targeted visibility ensures your insights reach the right audience.
3️⃣ Consistent and strategic content: Regularly publish high-quality, relevant content across targeted platforms. This includes insightful articles, opinion pieces, and engaging social media posts that highlight your spokesperson's expertise.
4️⃣ Cultivate meaningful industry relationships: Proactively engage with industry peers, analysts, and media. Thought leadership grows significantly when it is validated and amplified by trusted third parties.