🤖 Cruxo's Friday Download #16

That “perfect” press release sitting in your drafts? It’s actually six pieces of content in disguise.

Too many B2B tech teams either repeat themselves verbatim or burn time starting from scratch. The real value lies in adapting what already works, with intention. Here´s how to do it.

🔄 Shift your perspective
A press release isn’t just for media—it can be recast from the point of view of a customer, an investor, or a spokesperson. You’re not changing the facts, just tailoring the angle.

🎯 Vary your tone
The story you tell a CTO should sound different than what you share with a CFO. Use AI to tweak the voice and emphasis so the same message lands differently depending on who’s reading it.

✂️ Slice it up
One well-written release can become a blog post, a pitch note, a social caption, or a thought leadership outline. You already did the hard work – let your tools help scale it.

🔗 Use your own channels
That same story deserves a place in your newsletter, internal update, or sales deck. Consistency across all these touchpoints builds brand clarity.

🤖 Make AI your remix partner
Feed it the original and ask, “How could this be repurposed across channels and audiences?” You’ll be surprised how many smart variations you can get back.

This isn’t about recycling, it’s about making your message travel further.