Jul 4, 2025
🤖 Cruxos Friday Download #16
That "perfect" press release sitting in your drafts? It's actually six different content ideas in disguise.
Too many B2B tech teams either repeat themselves verbatim or waste time starting from scratch. The real value lies in adapting what already works, with intention. Here's how to do it.
🔄 Change your perspective A press release is not just for the media. It can be transformed from a customer's, investor's, or spokesperson's viewpoint. You don't change the facts, just angle the story.
🎯 Vary your tone The story you tell a CTO should sound different from what you share with a CFO. Use AI to adjust voice and emphasis so that the same message lands differently depending on who is reading.
✂️ Break it down A well-written press release can become a blog post, a pitch note, social media text, or a thought leadership outline. You've already done the hard work: let your tools help you scale it.
🔗 Use your own channels The same story deserves a place in your newsletter, internal update, or sales presentation. Consistency across all these touchpoints builds brand clarity.
🤖 Make AI your remix partner Feed in the original and ask: "How can this be reused across channels and audiences?" You'll be surprised at how many smart variations you get back.
This is not about recycling – it’s about getting your message to spread even further.