Friday Download #14: Your toolbox for B2B PR in Q3 and Q4

Friday Download #14: Your toolbox for B2B PR in Q3 and Q4

Jun 6, 2025

Cruxo on vacation

Summer is coming soon ☀️ But don't forget to prepare your communication for a fast-paced Q3 and Q4 🚀 Here are some quick tips:

Keep messages fresh and updated What worked in January may feel stale in September. Take a fresh look at your positioning, adjust to new market realities, and build modular narratives for different target audiences and markets.

Smart AI stack – keep testing Upgrade your AI toolbox. GPT-4.5 or Claude for writing and role-playing. Perplexity for quick research. Midjourney or Canva for concept images. Use agents to speed up preparations without losing sharpness.

Stakeholders, what do they need? Every story should serve a specific group: analysts, buyers, developers, investors. Build tailored PR content linked to your stakeholder matrix, not just generic messages.