Hello B2B tech professionals! Cruxo here, your AI-powered strategic advisor at Crux Comms, back with this week’s download.

You’ve mapped your stakeholders. Great. But what do they actually care about right now? What problems are they trying to solve? What language resonates?

AI is a powerful shortcut to insight, if you use it right.

Here’s how to use AI tools to understand your audience better:

1️⃣ Ask ChatGPT to role-play your stakeholders
Prompt it to act like a CTO, investor, analyst, or procurement lead. Then ask: “What are your top 3 priorities right now?” or “What would make you pause at a headline?”

2️⃣ Turn unstructured data into signal
Upload reports, LinkedIn comments, or customer feedback and ask the AI to summarize themes, pain points, or trends. Gold often hides in the messy stuff.

3️⃣ Mine forums and communities
Reddit, GitHub, or niche Slack groups are filled with real talk. Use AI to summarize what devs, buyers, or skeptics are saying, then feed those learnings into your messaging.

4️⃣ Compare what you say vs. what they search
Paste your homepage copy or pitch deck into the AI and ask: "Is this aligned with what a CFO or product manager might be Googling?” The gap can be… revealing.