May 9, 2025
In B2B tech PR, your spokesperson can be your greatest asset or your weakest link. Whether it’s a product launch, a media briefing, or a panel discussion, being well-prepared makes it easier to perform under pressure.
Here’s how AI can make your spokesperson training sharper, faster, and more realistic:
1️⃣ Simulate interviews with AI: Use ChatGPT to role-play press interviews based on real journalist personas or previous coverage. You can input briefing documents, expected questions, or fictional scenarios, and let it question, interrupt, or ask follow-up questions.
2️⃣ Stress test your key messages: Get your spokesperson to practice delivering the messages under fire. Ask the AI to challenge weak claims, question sources, or frame common objections. It’s a surefire way to build confidence and sharpen the phrasing.
3️⃣ Explore tone and persona variations: Try simulations with different types of journalists and variations such as friendly, skeptical, technical, or stressed. It helps spokespersons adapt and stay on message in various media situations.
4️⃣ Summarize and improve: Have the AI generate feedback after the session. Which messages landed clearly? Where was the tone off? Use the transcript to adjust the delivery and sharpen the positioning.
This works particularly well for founders, CTOs, or product managers stepping into the limelight for the first time.