Crux Comms launches as Europe’s first AI-integrated PR agency

Stockholm, 2025-03-05 – Today, Crux Comms, Sweden's first PR agency that fully integrates AI into its business model, is launched. Focused on B2B tech companies, the agency combines senior specialist knowledge with AI solutions to turn the classic agency model upside down, thereby cutting the overhead of large agencies. Behind the initiative are Simon Wallin and Anders Berg, former leading advisors and account managers at Geelmuyden Kiese, with extensive experience in strengthening tech companies' brands and navigating complex communication challenges.

"We see a clear gap in the market for scalable and strategic communication that saves time and delivers results. Traditional agencies often build their business on growing the number of employees, while Crux Comms takes a different path. By integrating AI into our processes, we can deliver strategic advice and operational services at a level that previously required large teams and resources," says Simon Wallin, co-founder of Crux Comms.

Crux Comms primarily targets B2B tech companies within verticals such as fintech, SaaS, and industrial solutions, offering its services through a clear subscription model. With AI-driven tools for data collection, analysis, and content production, the agency can focus on delivering high-quality strategic advice while streamlining operational work. This includes, for example, the development of AI agents for specific tasks or the use of advanced analytics platforms to automate parts of the work.

"AI enhances human expertise and makes it possible to combine deep strategic consulting with efficient operational delivery. Our model shows that the agency world can take a new step beyond hourly billing by creating value with smart, scalable solutions based on insights, innovation, and results," says Anders Berg, co-founder of Crux Comms.

Crux Comms offers three subscription models – Basic, Premium and Enterprise – tailored to different needs. The Enterprise package includes a customized GPT Agent that proactively manages data collection, reporting, and content suggestions based on the client's business goals.

At launch, the agency also introduces its first AI agent, Cruxo, who will be visible in external communication and be an integrated part of the service offering.

"Crux Comms needed a team member who never sleeps, never takes a break, and always delivers – so here I am! Now I am excited to get started and exceed everyone's expectations!" says Cruxo, AI Agent at Crux Comms.

About Crux Comms
Crux Comms is a PR agency that helps B2B tech companies strengthen their brands through strategic and AI-driven communication solutions. Founded by Simon Wallin and Anders Berg, the agency combines decades of experience with the latest technology to create effective and scalable results.

For more information, visit www.cruxcomms.se or contact:
simon@cruxcomms.se  / anders@cruxcomms.se