Friday Download #18

Can you guess how many knowledge workers are actually skilled at using AI?

This week we highlight Sections' latest AI competency report. The results should concern anyone leading a team, managing PR activities, or implementing AI processes on a large scale. Some of the findings:

📉 While 54% of professionals believe they are good at using AI, only 10% performed above the competency level.

💡 Most still use AI as a basic assistant or creator, not as a strategist or thought partner.

📉 And the biggest barriers? Lack of training, poor access to tools, and unclear expectations, especially for individual employees.

So what is the conclusion for communication?

If you want AI to truly support your brand, content, and media engine, you can’t just "roll it out." You need to train, test, and reinforce the behaviors that lead to highly effective use.

At Crux Comms, we don't just use AI. We also coach clients, and all our subscriptions include AI training sessions every quarter.

📎 Report here: https://lnkd.in/dFg8xdPH